Current Mood: Unbothered.
Some things are better below sea level.
Browse by Interest
Start with whoever came to mind first.
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Someone Came to Mind.
Pick the one who feels suspiciously familiar.
From the woman behind the shop
I didn't set out to run a shop about mermaids. I set out to keep the ones I kept finding ~ the one who heard you and stayed in the water, the one whose face answered before she did, the one who books the table for six and arrives last. They had lives before any of us showed up. I just started writing them down.
If one of them looks familiar, that's the point. Some of them are me. Most of them are someone I know. One of them is probably you, and you'll know which.
~ Mari
Pick Your Treasure
Same design, your pick of what it goes on.
Why You'll Keep Coming Back
You saw someone you know.
Every design starts with a woman, not a pun. If you laughed, you recognised her.
Grown-up, on purpose.
No glitter, no princesses, no beach-shop clichés. Just women with tails and opinions.
Made for the one you thought of.
Printed to order, shipped from the USA, and usually bought for someone who came to mind in the first three seconds.
All Designs
All Designs
We answer. An actual person.
Questions, a wrong size, a design you saw once and can't find again ~ write to us and a woman who has stood where you are writes back, usually the same day. We are three people on a shore, not a help desk, so every note gets an answer. Every piece is printed to order in the USA, and if it isn't right, we make it right.
Three of us. Four, if you count Pearl.
Mari finds the stories. Tessa finds the mermaids ~ new ones, odd situations, things Mari needs to see. Brooke decides which of them get to stay, usually after five seconds of silence. Pearl is a pelican who supervises from the dock, knows everyone's business and has never once been invited. Everything here was chosen by someone who would wear it, and nothing was chosen because a spreadsheet said so.